It can be challenging to find a highly qualified translation provider for your organization. Once you have a trusted translation partnership, you’ll enjoy a lasting association that can consistently lock in the service level required to fulfill your needs. If your business is taking initial steps to get the ball rolling on translation and localization or improving current processes, working with a skilled and competent translation provider will give you peace of mind. Your confidence in their capabilities, reliability and the overall quality of their work will continually grow, freeing up more time for you to focus on other core aspects of your business.
Let’s discuss how cultivating a positive and enduring translation partnership can impact your organization.
Greater Familiarity with Preferences, Tone, and Style
Every brand should have a style guide that stipulates the organization’s tone and voice. If you work with an external language service provider, you’ll need to train them on your guidelines. However, training by itself isn’t enough. By forming a stable partnership with a translation provider, you’ll enable them to get to know the ins and outs of your business to efficiently execute assignments and continually deliver desired results that align with your brand’s standards.
Whether your organization prefers a formal or informal tone or has preferences regarding formatting, terminology, and abbreviations, it helps to have someone who’s knowledgeable of your expectations, audience, and industry. Your language service provider’s linguists, who should demonstrate familiarity with and proficiency in your specific field of endeavor, can also gradually master your brand’s standards for messaging and style.
Expanded Translation Memory
The manual translation and localization process can be error-prone, but computer-assisted translation tools like translation memory help minimize these issues. Since translation memory stores previously translated terms, phrases, and text strings, regular collaboration with the same language service provider allows them to expand their translation memory constantly. With an ever-growing database of languages related to your business at their disposal, translation providers can easily access previously approved translations of words and expressions. Going forward, this helps ensure consistency and accuracy while also improving overall efficiency and content quality.
Shortened Translation Turnaround Times
A translation provider’s familiarity with your business goes a long way. Once they’ve had an opportunity to master your stylistic preferences and industry jargon and have accumulated an expansive translation memory, translation turnaround times will also get a boost. Cross-referencing previously translated documents enables automatic memory replacements that will positively impact the time spent completing projects, all of which will ultimately save your organization money.
Better Translations for Your Organization
Effective communication with your customers requires content that is easy to understand and can accurately convey your brand’s messaging. Over time, consistently working with the same translation provider helps them become a leading authority on your business. This growing familiarity with your linguistic style and vocabulary associated with your enterprise will help your provider deliver contextually appropriate and highly readable translations. This can significantly aid you in your efforts to communicate productively with your audience.
Meet Your Match – Forge a Partnership with Your Translation Provider
Translation and localization should be a breeze when working with the right agency, especially if you have an established relationship with a provider who offers better translations and faster turnaround times. If they consistently stand out from their competition, they can help you consistently stand out from your competition. Forging a long-term partnership with a highly qualified translation provider is quite simply good for your business.
TrueLanguage is here to provide you with translation and localization services that elevate your business. If you’re ready to expand your reach, contact us today to get started.
