Globalization of business markets has brought companies the potential to reach new customers and clients around the world. Because of this, the marketplace for any industry is more competitive than ever before. Today, your company has to have an edge that puts you...
Here is how Wikipedia defines the term: “Glocalization (a portmanteau of globalization and localization) is business jargon for the adaptation of a product or service specifically to each locality or culture in which it is sold. It is similar to internationalization.”...
Through our blog articles, we strive to share localization knowledge with our readers and followers on Facebook and twitter and, of course, on our website. We do not hesitate to share “insider” information even though that means that we are not only educating our...
In the article, “Introduction to localizing for China and Japan,” authors Frank Lin and Angelika Zerfaß discuss the challenges of software localization for the Chinese and Japanese markets. As the second and third largest economies in the world, China and Japan are...
