If your organization is ready to expand into new markets overseas, it takes more than simply translating your sales and marketing materials. In today’s technology-driven world, it is imperative to fully localize your software, website(s) and mobile applications to...
by Lesley Lyons In July 2011, TrueLanguage sat down with Tarik Celik, Executive Director of the Atlanta Istanbul Center, to discuss the role the Istanbul Center plays in helping further develop the relationship between Turkey and the United States. As the final blog...
by Lesley Lyons Between Real Housewives of New Jersey, Jersey Shore and The Sopranos, Americans should be able to learn all they need about Italian people and culture, right? Not exactly. As entertaining as these shows might be, there are probably more reliable...
In our first blog on Going Global in Turkey, we presented several reasons why Turkey is a great destination for American businesses looking to enter new markets. In addition to offering the fastest growing economy in Europe and a large domestic market of more than 70...
In the past, the most common form of Chinese spoken outside of China was Cantonese. However, this is undergoing change with the immigration of new Chinese speakers from non-Cantonese areas of China. When two Chinese people who do not speak the same dialect meet, they...
