Gratitude is a universal human emotion, yet how we express it varies significantly across cultures. In some languages, the concept of “thank you” is deeply tied to cultural values, while in others, gratitude is often implied rather than explicitly stated. For a...
Artificial intelligence is transforming the translation industry, introducing opportunities for efficiency while also posing challenges to long-established quality frameworks. ISO 17100:2015, the trusted standard for translation quality, is rooted in a human-centric...
As the translation industry undergoes rapid technological change, the advent of artificial intelligence (AI) and machine translation (MT) has introduced both opportunities and challenges. ISO 17100:2015, the international standard that defines the quality benchmarks...
Launching a multilingual social media campaign provides a chance to connect with new audiences and grow your brand internationally. However, it’s not as simple as translating your posts and hitting “publish.” There are plenty of challenges that come with...
In today’s hyper-connected world, brands are no longer confined to local markets. Social media platforms allow businesses to reach global audiences with a few clicks, but navigating multilingual engagement presents unique challenges. To truly connect with...
