Updated September 2022. Topic: Language Service Benefits. A clear stream of revenue is bursting through your doors, and you’ve got your eyes on the prize. You’ve worked out all the other kinks to assist in helping your company grow even further, and the last one is for you to reach out to an even wider audience. Hiring a language translation service will lucratively skyrocket your growth potential. This is because it will increase your credibility and viewing simply by expanding your services to multiple cultures and languages. Language translation services will work closely with your team, creating the package that is right for your company to grow and utilize accordingly. They’ll become a part of your team as they adapt your new outreach to your company’s voice and ideals. Here are 5 things, in detail, that language translation services are doing for your company:
1. LANGUAGE TRANSLATION IS A COLLABORATIVE PROCESS
Language translation services don’t just come in and translate whatever you give them. They dive into your company’s culture and work with you. They’ll make sure they’re creating the best translated text to suit your company’s needs and goals. And while they do this, they’ll also be communicating with your new audience. It’s about more than word-for-word translation. Rather, it’s also about creating your company’s voice in many different languages.
2. LANGUAGE TRANSLATION FROM TEXT TO CULTURE
If you sat here and learned, say, Spanish, but never set foot in Spain, you would know the language in a technical sense. But, once you’re speaking it within its native country, you’ll discover what you’re missing. Purely knowing the language by the book doesn’t mean you have truly learned it. There are so many forms of dialects. Think, for example, of all the variants of the English language alone. Examples include American Southern, New York, British, Irish, Australian, and so on. All are forms of the English language, but with vastly different sounds and colloquialisms. Obtaining a lucrative translation is more than a word-for-word matter. It’s a cultural one as well. The translation service you work with will bring the nuances of each language to life. This will make your company’s voice sound like a natural creation of that native tongue.
3. BRINGING EXPERTISE IN CONTENT FIELD AS WELL AS LANGUAGE
Your language translation service will pair you with professional translators who are also experts within your specific field. Therefore, they’ll know as much about the languages as they do the industry you’ll be translating into. It’s not enough to be immersed in the language of this new market; you must also have an understanding of your direct audience, as well. The knowledge of their industry and the names and phrases they most commonly use is as important, if not more so, than knowing their slang and colloquialisms. This expertise is perhaps the most important of your language service benefits.
4. LANGUAGE TRANSLATION IS A SERVICE PACKAGE
Language service isn’t just a one-time thing, it’s an ongoing project. Your language translation team will come in and embrace your company’s voice and goals as their own, enabling your unique voice to shine through in translation as clearly as it does in your original content.
5. WIDENING YOUR OUTREACH AND BRINGING IN NEW AUDIENCES
Once your language translation team has finished, you’ll be able to reach out to a wider audience with newfound knowledge of their market and culture. It’s vital when broadening your outreach to invest in the expertise that is needed to succeed. Therefore, it’s important to hire a high-end language translation service, so you can personally feel confident in understanding your company’s new representation. You’re a force to be reckoned with, but don’t lose sight of why you chose to do this in the first place. Simply put, your ability to extend your reach internationally is one of your critical language service benefits.
Make sure that you maintain your rapport with these new cultures; routinely bring in your language translation services to assist with additional correspondence and communications. You’ll now be gaining interest from all sides, and, as your company continues to thrive, you’ll find more opportunities for regular interpretation services as well as translation. This will take time to develop, but understand it is necessary to maintain leverage within these markets.
Don’t be Intimidated!
Don’t be intimidated by the range of language services you’ll be called upon to engage as your business grows. It’s all in support of continual outreach for your company, widening your audiences by involving a more expansive language base, and welcoming those cultures in equally. You won’t know what to do with your newfound network after discovering this new market niche, and language translation services will help you get there.
Consider a Partnership with TrueLanguage
Are you looking for a partnership with a language service provider? If so, you may wish to consider TrueLanguage. We offer ISO-certified state-of-the-art business translation services that are on budget, on time, and to the exact specification. Every time. Or perhaps you’re just looking for a cost-free, no-obligation estimate for your next translation project. Either way, we’d love to hear from you!
