Capture the Essence of the Vietnamese New Year

Capture the Essence of the Vietnamese New Year

Celebrating Tet, the Vietnamese New Year, is a popular tradition unique to Vietnam. Falling in early February on the Lunar New Year, it’s Vietnam’s time for ringing in the new year. Vietnamese Americans still connect to their roots through Tet, and they describe it as...

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Key Considerations for Language Localization

Key Considerations for Language Localization

When you are preparing to expand into a new foreign market, you'll want to carefully take into account a number of key considerations for language localization. This involves adapting your communications and materials for a foreign language in a specific region....

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Harness the Power of Game Localization

 Whether on smartphones or game consoles, interactive entertainment is growing. Buoyed by prospects for competitive esports, Reuters reported gaming was on track for nearly $160 billion in global revenue for 2020, up more than 9% from the previous year. Global...

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Top 5 Best Practices for Game Localization

Game localization has become an integral part of our modern gaming industry and plays an instrumental role in showing that businesses focus on their clients. If your target audience is part to the majority of people on this planet – i.e. non-English speaking -...

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5 Tips for App Localization

Localizing mobile apps for your business can lead to great rewards. The 2012 research published by Distimo (now App Annie) reported that localizing apps led to an increase of 128% in downloads per country added. Companies that invested in app localization saw a 26%...

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Do’s and Don’ts When Translating Videos

Videos are quickly becoming the most popular way for companies to communicate with customers. Every minute, YouTubers upload about 300 hours of new video content, and an astounding 5 billion videos are watched on the website every single day. And this phenomenon isn’t...

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