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It’s a small world, as the saying goes, and it’s getting smaller by the day. For businesses of all kinds, this is heartening news – a company can transmit its message to billions of current and potential clients anywhere, at any time, across a gamut of platforms and delivery systems, and in mere seconds. Now, more than ever, it’s all about the message. Yet while business may be business, consumers and their needs are as diverse as they have always been, and the message must be adapted to the market. Excellence in communication, always important to good business at any level, is vital on the global scale. A skilled business communicator is an invaluable asset to any company.
The International Association of Business Communicators (IABC), based in San Francisco, CA, described on its website as “a not-for-profit international network of professionals committed to improving the effectiveness of organizations through strategic interactive and integrated business communication management,” ensures that its member companies profit from the best in business communications. Comprised of writers, editors, teachers, photographers, translators, publicists, and other professional communicators, the IABC is dedicated to corporate messaging that is ideally suited to every client. Our local IABC chapter here in Atlanta counts over 300 professional communicators among its members, from Fortune 500 executives to individual freelancers. Membership in the IABC brings with it a host of benefits, and access to a number of services:
- Validation and accreditation from the IABC – being an ABC (Accredited Business Communicator) is a boost to any communications career
- Student enrichment – the IABC reaches out to college students in communications and journalism programs nationwide, helping them to succeed in their chosen professions, and offering student memberships for greatly reduced annual dues
- Access to the latest research – the IABC Research Foundation keeps the organization abreast of developments in communication strategy and technology, and makes its findings available through articles, blogs, podcasts and workshops
We’re pleased and proud to announce that one of these workshops, coming up on Thursday August 15th, will be led by Doris Johnson, TrueLanguage’s Director of Strategic Business Development. Her talk, “Writing for a Global Audience”, will highlight the importance of originality and creativity in corporate communications, and instruct attendees about the importance of “transcreation” in adapting the message to the market. We’ve blogged about “transcreation” before; if you’d like to know more, or if you have some questions for Doris, find the details of the workshop here, or jump right in and register here. If you’re in Atlanta next week, we hope you’ll join us!
Visit the International Association of Business Communicators: http://at1anta.iabc.com/
