In a world where English is everywhere, is translation still important? Is it necessary?
Yes! People still want to hear, do business and read in their native language.
Language Translation requires sensitivity to culture and localization, which is the process of adapting a product or service to a particular language so that it has the desired local “look and feel.”
Successful localization requires expert linguists who not only speak the native language but also understand the cultural nuances and colloquialisms.
If you don’t want to offend or confuse your global audience, make sure you are using a translation company that understands your business needs and also the culture that you are communicating with on a regular basis.
Stay in Step with the World Around You
Daily interaction with people from other cultures teaches us to convey our thoughts, desires and interests to them in a way that is understandable. Language provides the platform for us to express ourselves while better understanding the world around us.
We communicate on many different levels: words, gestures, tone of voice, and other ways—even eye contact. But we need to remember that written communication is indispensable.
With rapid growth and advancements in technology, the daily interface between machines and individuals has increased dramatically. And the need for human translators has grown along with it.
In fact, this advancement in technology has led to an increasing demand for linguists in tech fields. These are people who work on development of speech recognition and synthesis and interpretation of natural language.
Translation aids in the expansion of strategy within a company, and it’s considered a crucial core component contributing to success and business growth, especially when conducting cross-border business transactions and dealing with multi-lingual customers.
What You Gain
Business translation services give you the opportunity to reach a wider audience and tap into new consumer markets. A flexible, broad approach that welcomes international clients in their own languages leads to growth in revenue and profit, and takes your company to new heights.
Organizations the world over rely on different markets to achieve their target audience. A strong local presence of a company in various markets is often seen as a key factor in sustaining profitability and growth.
This means a company’s credibility increases in the mind of the consumer. This effect is central to the translation component. It’s impossible to reach out effectively to markets around the world without a translation service to ensure you clear any language barrier.
TrueLanguage provides an comprehensive solution to perfect your communication platform to function effectively in a cross-cultural and multilingual environment.
We have an extensive network of highly-skilled linguists and subject matter experts around the world. Everything from translation, interpretation and editing to proofing and testing for cultural sensitivity is performed by native speakers, who live and work in the target country – important to ensuring your message isn’t lost in translation.
